Optical Direct Online Store - Opticaldirect.com.au is proudly Australian owned, run by experienced optometrists. We are dedicated to provide you with fashionable, top quality eyewear at affordable prices. Our mission is to become a true online optometrist that offers you the kind of services that you would receive in a local optical store but at much less cost.

1. Product range
Opticaldirect.com.au is a full-service online optical store. We offer sunglasses, contact lenses, prescription eyeglasses, frames, prescription lenses and prescription sunglasses and sports sunglasses online. There are budget eyewear as well as international brand names to suit different consumer's budget. We do not import cheap copies nor do we undercut the profession. We currently feature more than 300 glasses and contact lenses and the list is continuously growing.

2. Services
Optical direct online store is owned and run by optometrist. The optical dispensing principle is built into the shopping work flow. First of all, the customer need to be able to try on the glasses and see the look of yourself with the glasses on. Secondly, the suitable prescription lenses should be given based on your prescription, the style of the glasses frame, purpose of the glasses and the age of the wearer. These are achieved in our E Try-on® and Smart Lens Program.

As in your local optical stores, we fit all different types of lenses - single vision lenses, multifocal(progressive) lenses, bifocal lenses as well as computer lenses. Own a glasses frame, yes now we also provide prescription lens fitting and lens replacement service.

3. E Try-on®
One of the most common questions a online customer looking for eye glasses or sunglasses ask is "how do I know the glasses are going to fit?". We have the answer for this very question: E Try-on®.

E Try-on® is software we have developed for the web site that allows you to upload your own portrait photo and virtually try-on glasses by a simple mouse click. Our state of the art software will accurately size the glasses to the photo so that you can visually see the image of yourself wearing the glasses as if you are trying on glasses in front of a mirror. It overcomes the problem with trying on glasses in an optical shop in front of a mirror where the glasses are not fitted with prescription lenses which makes it difficult to see the actual image of your face in the mirror. In addition, you can add and delete a collection of favorites.

Please visit E Try-on® Guide for more information.

4. Smart Lens Program
Choosing lenses among so many different lens materials and coatings can be complicated and confusing. To make your shopping experience as easy as possible, we have developed the Smart Lens Program. A maximum of 3 lens options that are suitable for your prescription are presented to you in the order of basic to advanced features. Now you know exactly what lenses you have ordered. There is no secret on what lenses you are going to get.

5. Ordering Progressive Lenses on Internet Made Easy with E Try-on®, it totally takes away the guess work.
We have developed a built-in mathematical measurement system into the E Try-on® software. The data gathered during E Try-on® determines the optimal position of the reading or fitting height of a progressive lens. Your progressive lenses can be done just as accurately as if you were in an optical store on the street.