Optical Direct Online Store - Opticaldirect.com.au is proudly
Australian owned, run by experienced optometrists. We are dedicated to provide you with fashionable, top
quality eyewear at affordable prices. Our mission is to become
a true online optometrist that offers you the kind of services
that you would receive in a local optical store but at much
less cost.
1. Product range
Opticaldirect.com.au is a full-service online optical store.
We offer
sunglasses,
contact
lenses,
prescription eyeglasses,
frames,
prescription lenses and
prescription
sunglasses and
sports
sunglasses online. There are
budget
eyewear as well as international brand names to suit different
consumer's budget. We do not import cheap copies nor do we undercut
the profession. We currently feature more than 300 glasses and
contact lenses and the list is continuously growing.
2. Services
Optical direct online store is owned and run by optometrist.
The optical dispensing principle is built into the shopping
work flow. First of all, the customer need to be able to try
on the glasses and see the look of yourself with the glasses
on. Secondly, the suitable prescription lenses should be given
based on your prescription, the style of the glasses frame,
purpose of the glasses and the age of the wearer. These are
achieved in our
E Try-on®
and Smart Lens Program.
As in your local optical stores, we fit all different
types of lenses - single vision lenses,
multifocal(progressive)
lenses,
bifocal
lenses as well as
computer
lenses. Own a glasses frame, yes now we also provide
prescription lens
fitting and lens replacement service.
3. E Try-on®
One of the most common questions a online customer looking
for eye glasses or sunglasses ask is "how do I know the
glasses are going to fit?". We have the answer for this
very question: E Try-on®.
E Try-on® is software we have developed for the web site
that allows you to upload your own portrait photo and virtually
try-on glasses by a simple mouse click. Our state of the art
software will accurately size the glasses to the photo so that
you can visually see the image of yourself wearing the glasses
as if you are trying on glasses in front of a mirror. It overcomes
the problem with trying on glasses in an optical shop in front
of a mirror where the glasses are not fitted with prescription
lenses which makes it difficult to see the actual image of your
face in the mirror. In addition, you can add and delete a collection
of favorites.
Please visit
E Try-on® Guide
for more information.
4. Smart Lens Program
Choosing lenses among so many different lens materials and coatings
can be complicated and confusing. To make your shopping experience
as easy as possible, we have developed the
Smart Lens Program. A maximum of 3 lens options that
are suitable for your prescription are presented to you in the
order of basic to advanced features. Now you know exactly what lenses you
have ordered. There is no secret on what lenses you are going
to get.
5. Ordering Progressive Lenses on Internet
Made Easy with E Try-on®, it totally takes away the guess
work.
We have developed a built-in mathematical measurement system
into the E Try-on® software. The data gathered during E
Try-on® determines the optimal position of the reading or
fitting height of a progressive lens. Your progressive lenses
can be done just as accurately as if you were in an optical
store on the street.