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About us

Optical Direct Online Store - is proudly Australian owned, run by experienced optometrists. We are dedicated to provide you with fashionable, top quality eyewear at affordable prices. Our mission is to become a true online optometrist that offers you the kind of services that you would receive in a local optical store but at much less cost.

1. Product range is a full-service online optical store. We offer sunglasses, contact lenses, prescription eyeglasses, frames, prescription lenses and prescription sunglasses and sports sunglasses online. There are budget eyewear as well as international brand names to suit different consumer's budget. We do not import cheap copies nor do we undercut the profession. We currently feature more than 300 glasses and contact lenses and the list is continuously growing.

2. Services
Optical direct online store is owned and run by optometrist. The optical dispensing principle is built into the shopping work flow. First of all, the customer need to be able to try on the glasses and see the look of yourself with the glasses on. Secondly, the suitable prescription lenses should be given based on your prescription, the style of the glasses frame, purpose of the glasses and the age of the wearer. These are achieved in our E Try-on® and Smart Lens Program.

As in your local optical stores, we fit all different types of lenses - single vision lenses, multifocal(progressive) lenses, bifocal lenses as well as computer lenses. Own a glasses frame, yes now we also provide prescription lens fitting and lens replacement service.

3. E Try-on®
One of the most common questions a online customer looking for eye glasses or sunglasses ask is "how do I know the glasses are going to fit?". We have the answer for this very question: E Try-on®.

E Try-on® is software we have developed for the web site that allows you to upload your own portrait photo and virtually try-on glasses by a simple mouse click. Our state of the art software will accurately size the glasses to the photo so that you can visually see the image of yourself wearing the glasses as if you are trying on glasses in front of a mirror. It overcomes the problem with trying on glasses in an optical shop in front of a mirror where the glasses are not fitted with prescription lenses which makes it difficult to see the actual image of your face in the mirror. In addition, you can add and delete a collection of favorites.

Please visit E Try-on® Guide for more information.

4. Smart Lens Program
Choosing lenses among so many different lens materials and coatings can be complicated and confusing. To make your shopping experience as easy as possible, we have developed the Smart Lens Program. A maximum of 3 lens options that are suitable for your prescription are presented to you in the order of basic to advanced features. Now you know exactly what lenses you have ordered. There is no secret on what lenses you are going to get.

5. Ordering Progressive Lenses on Internet Made Easy with E Try-on®, it totally takes away the guess work.
We have developed a built-in mathematical measurement system into the E Try-on® software. The data gathered during E Try-on® determines the optimal position of the reading or fitting height of a progressive lens. Your progressive lenses can be done just as accurately as if you were in an optical store on the street.

Fit lenses to my own frames. we provide prescription lens reglazing service, prescription lens fitting and lens replacement service, yes we can fit new lenses to your glasses frames.
 free shipping for orders over $189.9

Every eyeglasses purchase comes with
Free anti-scratch coating
Free protective case
Free lens cleaning cloth
Our Guarantee
30-day money back guarantee against prescription accuracy
12 months manufacturers' warranty   More
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 Popular Search   Buyer's Guide                  Articles Optical Direct Online
 Multifocal Glasses  Understand your Prescription  How to Choose Glasses Frames  About US
 Computer Glasses  What is PD, How to obtain PD  Care for Your Eyes - Regular Eye Testing  Contact US
 Bifocal Glasses    Care for Your Glasses  FAQs
 Prescription Sunglasses  Lens Types: Single Vision, Bifocal, Multifocal or Computer  Guide to Contact Lens  Shipping
 Cheap Glasses  Lens Materials: CR39 or High Index, Impact Resistance  Others  Warranty and Returns
 Kids Eyewear  Lens Coatings, Tint, Transition or Polarised lenses  Customer Testimonials  Health Fund Rebates
 XL Large Glasses Frames  How to order prescription glasses?  Online Security  
 Glasses For Men  Reglaze service: Fit Lenses to My Own Frames  Site Map  
 Glasses For Women    Resources  
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